About
WHAT IS ART JEWELRY?
Art Jewelry adds collectibility and value to high fashion jewelry!
Vivid Gems International (VGI) wishes to promote the concept of “Art Jewelry” as jewelry that has significant valuation in its art in addition to the valuation of the materials used. For a large part of the twentieth century, great fashion houses like Cartier, Vuitton, Bulgari and Hermes and others together with many individual prominent designers have created jewelry with imaginative and creative designs that have been popular with buyers and collectors alike. The successes of these artistic jewelry have been highly enhanced by their brand recognition and marketing prowess. By the second half of the century, notable Asian jewelry designers like Wallace Chan, Cindy Chao and Anna Hu have pushed the envelope of Art Jewelry to new heights by using newer creative concepts that combined nontraditional color gemstones and new materials like titanium, ceramic and others. As their jewelry art became collected by major museums,, their creations have clearly become recognized as a form of fine art in addition to their use as jewelry in high fashion.
The Art Jewelry made by the name-brand giants or by the current creative masters are not easily availalbe for purchase by everyday users and collectors because of its rarity and costs. Vivid Gems International believes that Art Jewelry deserves to be classified as its own class of jewelry, and as such, should be made more available to a wider range of buyers rather than to the exclusive few.
COLOR GEMSTONES ARE BOTH THE HALLMARK AND FOUNDATION OF ART JEWELRY
The increasing popularity and value of color gemstones (beyond the traditional rubies, sapphires and emeralds) have opened an incredible new pathway for the development of Art Jewelry. The increased availability and affordability of larger gems with countless shades of color creates infinitely more combinations and permutations of design. As color is indispensable for art, these new changes have allowed the concept of Art Jewelry to flourish like never before.
This evolution of jewelry as art was also made possible by the transformational use of all varieties of color gemstones as well as new precious materials like titanium, ceramics, crystals, woods and others. These new elements allow artists to make jewelry that explodes with new color, shape and texture. For the future, Art Jewelry may become indispensable in pursuit of high fashion. Equally important, Art Jewelry can add significant value to the jewelry as fine art.
For buyers and collectors, owning jewelry that is both an asset of high fashion as well as collectable art should be a hugely attractive proposition!