About
WHAT IS ART JEWELRY?
Vivid Gems International (VGI) wishes to promote the concept of “Art Jewelry” as jewelry that has significant component of valuation in its art in addition to the valuation of the materials used. For a large part of the twentieth century, great fashion houses like Cartier, Vuitton, Bulgari and Hermes and others together with many individual prominent designers have created jewelry with imaginative and creative designs that have been popular with buyers and collectors alike. The success of these artistic jewelry in the marketplace have been highly enhanced by their brands' recognition and marketing prowess. By the second half of the century, notable Asians jewelry designers like Wallace Chan, Cindy Chao and Anna Hu without prior branding recognition in their beginnings have pushed the envelope of Art Jewelry to newer heights by using newer creative concepts combined with nontraditional color gemstones and new materials like titanium, ceramic and others to produce more flamboyant adornments. Their Art Jewelry's emphasis on fine art may in fact exceed that of their materials of gold and precious gems. The rarity of these art jewelry pieces have led them to become more collectable art rather than wearable pieces of jewelry as expression of high fashion.
The Art Jewelry made by the name-brand giants or by the current creative masters are not easily accessible to everyday users and collectors because of its rarity and costs. Vivid Gems International believes that Art Jewelry deserves to be classified as its own class of jewelry, and as such, should be made more available to a wider range of buyers rather than to the exclusive few.
COLOR GEMSTONES ARE BOTH THE HALLMARK AND FOUNDATION OF ART JEWELRY
The increasing popularity and value of color gemstones (beyond the traditional ruby, sapphire and emerald) have opened incredible pathways for the development of art jewelry. The increased availability of larger gems with countless shades of color creates infinitely more combinations and permutations of design. As color is indispensable for art, these new changes have allowed the concept of art jewelry to flourish like never before.
This evolution of jewelry as art was also made possible by the transformational use of all varieties of color gemstones as well as new precious materials like titanium, ceramics, crystals and others. These new elements allow artists to make jewelry that explodes with color and shape. For the future, art jewelry may become indispensable in pursuit of high fashion.
For buyers and collectors, owning jewelry that is both an asset of high fashion and collectable art should be a hugely attractive proposition!